A great way to make your property stand out to tenants is high quality photography and 3D tours. Property listings with professionally captured photos, videos, and virtual walkthroughs can get even 7 times more interest than listings with poorly taken pictures. An investment into property media can be a good remedy against long void periods.
Even the highest resolution photos won't help if the home they capture is not quite presentable, though. We've seen a lot of guides on the internet telling you to 'tidy up' or 'make sure the flat is clean' before a photoshoot, but without offering any practical tips - so we decided to release a list of our favourite practical and instantly effective tricks that you can do use improve the results of a photoshoot at your home. All these come from our internal guidelines on shooting properties, so they're tried and true!
Windows and curtains
Close all windows, but open any blackout curtains, shutters, or blackout blinds - but if there is direct sunlight coming into a room from a window, cover the window with daylight curtains or non-blackout blinds. This is so that the window acts like a 'lightbox', or a device photographers use to minimise reflections from direct light sources while keeping consistent brightness in a room.
If your window looks like this, put a translucent curtain or blind in front of it - your photographer will thank you!
Cables and cords
We often don't think about the wires hanging around lamps or behind the TV. They usually don't get in the way of our daily life, but can easily get tangled up, and the resulting mess can spoil an otherwise beautiful photo. Try to conceal any cables as much as possible - and if you can't, simply unplug any appliances, and stow away the cables. The TV needn't be on for the photoshoot!
Here's a before and after example - see for yourself how much neater the second photo looks.
Sofas, couches, cushions...
How often have you read: 'make sure the pillows or cushions are neatly arranged?' That's good advice in theory, but what does it really mean in practice? Every couch or sofa is different. We'll leave you to judge what will look best on yours, but generally keep these principles in mind:
- Distribute any cushions or pillows evenly - don't bunch them all in one corner
- A contrasting throw or blanket is a great way to spruce up a couch - put a navy throw on a cream couch and the room will pop
- Don't overcrowd the couch. It should still be possible to sit on it, even with your decorative cushions on it
- When in doubt on what to do with cushions, we love the 'Architectural Digest slice' - position the cushion upright, extend your arm, and part the cushion in the middle in a slicing motion. See the photo for the stylish results, guaranteed!
Bathrooms and kitchens
This is a small one - but goes a long way. Make sure to hang all showerheads neatly; and position any taps symmetrically to the sink - so that the tap runs along the faucet, like on the photo below. It might be a relatively small detail, but that's where the devil lies - see how nice the tap looks on the photo? It's something tenants might not even notice when looking at the listing, but they'll be left with an overall great impression of your spaces.
How many times have you heard that you should switch on all the available lights in a room before a photoshoot? What you might not have heard is that cameras are still not great at handling light of different colours.
What does that mean, though? Check out the photo below. Lights can be 'warm' or 'cool', and having both warm and cool lights in one photo can lead to odd discolouring in the photograph. When putting on lights for a photoshoot, make sure that the majority are the same colour. If there's an odd light that doesn't match the rest, it's best to leave it off.
You might be thinking: that sounds good and my home is all staged now, but how do I actually produce a good virtual or video tour of my home? What if I don't have a professional photographer?
Look no further than our masterclass in virtual viewings and 3D tours at the Tenant Satisfaction Summit on April 29th!